1. Purpose: Why do you need an influencer? What’s your business objective (quantified)?
  2. What’s the timeframe within which you want to achieve the objectives?
  3. Which area/niche/field are you looking at for influencers? Why?
  4. What is your target segment? Your niche target segment!
  5. How does an Influencer relate to your personal or business brand?
  6. How do you think the influencers will serve your purpose?
  7. What are your expectations from an influencer?
  8. How many influencers do you need? (This is linked to the question on purpose and the timeframe)
  9. What is your value proposition?
  10. What is in it for the influencers to accept your proposal?
  11. What value are you and the influencer going to co-create?

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