What are the recent trends popping up in the social media marketing arena?
Let’s do a small pep talk , You ready for the fun analysis?
Then what we waiting for? let’s dive in.
First, You will be happy to hear what Social Media Examiner’s 2014 has got to say ! They claim that 80% of the marketers will move onto Social Media Marketing by the End of the Year 2014. The Social Media Marketing Industry Report seals the fact by their survey which states that 86% of the marketers indicate that Social media is Important for their business.
Now coming to the recent trends:
- Content marketing is always the king:
The social media is the widely used content marketing tool. This year has seen a huge increase in the brands emerging as the publishers of their own content. However, Creative quality content will be the critical need as the consumers will shift through the clutter to find a best article and Google algorithm will reward the most clicked content.
- Budgets have become bigger:
The budget spend by companies on social media marketing have become bigger this year.The Strongview states that 93% of the surveyed marketers have planned to increase marking budget focused on customer engagement in 2014, of which 46% goes to social media marketing. The companies have started to hire social media specialists to advice on social media planning, creation, execution, reporting and analysis as they believe it would increase their brand awareness, loyalty and influence.
- Images say million words:
Over Facebook, Images receive 50 % more interaction than text based post and google + have seen more than 3.4 billion image uploads, twitter allows inline images with tweets. Pinterest has seen 80% of its pins being repined giving out that pinned images are highly likely to be shared by other users. The concept is simple, through images we could communicate millions of words.
- Twitter direct messages:
The direct messages of the twitter have enabled the companies to promote their brands and products to twitter users without need to follow them. And also the customers are able to communicate their issues to the company. The Direct messages of twiiter allows the companies to send images to users, thus creating a new brand building and advertising opportunities.
- Linkedin reigns supreme in the world of business:
With its 238 million users Linkedin has emerged as the top source for the business related and relevant content. The Influencer program of Linkedin has developed a network of High profile CEOs, enterprenuers from all major industries. The linked provides high profile branding, advertising and product featuring opportunities for the companies.
- Google+ rises up in positive scales:
The year 2014 has seen the marketers flocking Google + for following reasons.
- To successfully engage with the customers
- Built-in authorship verification serve up the posts in search results.
- Enhanced consumer engagement through google hangouts, live videos, and +post paid advertisings.
- Youtube marketing, Google analytics and other google products require a Google+ account.
This year, more marketers will set up Google+ Pages for businesses, primarily because it’s backed by Google. From there, businesses will create meaningful two-way communication with consumers on Google+.
- Contest and Competitions makes the roar:
The contest and competitions has become more preferred method for marketers to expand reach and build lists via social media marketing. Challenging consumers with interactive contests, like quizzes and Photo captions, creates more social media engagement and helps the company to acquire fans and email addresses for the follow up messaging.
- Social ROI goes beyond “Likes”:
Reporting goes beyond “Likes” gained this year. More number of marketers have started using ROI tools, such as HootSuite, SocialMetion and Klout in comjuction with Facebook Insights, twitter Analytics, and Google Analytics. The marketers are concerned in efforts to align their business objectives and move the meter. The marketers have released that simply attracting more followers on twitter is not enough, there should be significant increase in customer service or sales too.
- CRM hand in hand with social media:
The sCRM, This year has seen more integration of social media with customer relationship marketing. The social CRM re-engage the customers, build stronger brand interaction, turns the analysis into sales. Microsoft Dynamics CRM/Yammer, Mzinga, OmniSocial, Radian6, and Nimble has evolved as the Top sCRM of this year.
- Blogging tops again:
The Google Hummingbird algorithm demands organic and relevant content on blog. This year has seen more marketers integrating multimedia, particularly visoes in their blogs to stand out in the crowd. The blogging has moved to the top as Search engine optimization drivers. More than 28% of the marketers have optimized their blogs for mobile and hence the forthcoming year will see large investments in responsive design.
The year 2014 has seen the social media platforms touching every facet of successful inbound marketing strategy and serve up the content where the consumer want it most and encouraging two-way communication.